Cha Li Boi

Cha Li Boi is a modern yum cha restaurant and bar located in Bondi Junction, Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head.

Designed at Squad Ink

 

SCope

  • Brand Naming

  • Brand Identity

  • Print + Packaging Design

  • Website Design

  • Signage Design

 
 
Cha-Li-Boi-Images-1@2x.gif
 
 
 

A fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.

 
 
Cha-Li-Boi-Images-15@2x.gif
 
Cha-Li-Boi-Images-2@2x.jpg
 
Cha-Li-Boi-Images-10@2x.jpg
Cha-Li-Boi-Images-4.gif
Cha-Li-Boi-Images-5@2x.jpg
 
Cha-Li-Boi-Images-3@2x.jpg
 
Cha-Li-Boi-Images-9@2x.gif
Cha-Li-Boi-Images-8.jpg
 
Cha-Li-Boi-Images-6@2x.jpg
 
i_manifest_0372.jpg