Alice Mushrooms

Delights for enlightenment.

Alice was born out of a desire to give people what neither the pharmaceutical industry nor supplements have provided: safe, effective consumables that pair long-term benefits with immediate boosts to cognitive functioning.

SCOPE:

Brand Strategy / Creative Direction / Visual Identity

PHOTOGRAPHY: Leslie Kirchoff

Alice’s custom logotype is a contemporary take on typography from the late-60s to early-70s with its bold and fluid characters. It feels relevant for today’s market while evoking a feeling of nostalgic familiarity and yearning for simpler times.

PHOTOGRAPHY: Chloe Chippendale