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Aurore Skincare

Aurore is a new skincare company with a social mission to combat human trafficking in Cambodia. I was tasked with creating the brand identity and packaging for the brand, which was initially called "Feelux". After my initial discussions with the business owners I decided we needed to define the brand's positioning and strategy and come up with an alternative name which had more depth so we could create a strong and meaningful brand narrative. 
 

 Aurore is the French word for dawn. In Latin the name Aurore is derived from aurora - a mythical Roman goddess of the dawn.  Aurore signifies the beginning of a new day. It provides us with a clean slate to start again. It is a new beginning for those being helped out of trafficking and a new beginning for your beauty regime. Aurore is also the french name for an Orange tipped butterfly, representing freedom, rebirth, beauty and flight.

Aurore is the French word for dawn. In Latin the name Aurore is derived from aurora - a mythical Roman goddess of the dawn.

Aurore signifies the beginning of a new day. It provides us with a clean slate to start again. It is a new beginning for those being helped out of trafficking and a new beginning for your beauty regime. Aurore is also the french name for an Orange tipped butterfly, representing freedom, rebirth, beauty and flight.

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