If you haven't noticed, serifs are pretty hot in the design world right now. It makes sense that people are currently looking for type with more character as a rebellion against the minimal, geometric sans-serif branding we've seen everywhere for the past 5-7 years.
We know that serifs inherently convey particular qualities; such as trust, establishment, and authority. Traditionally, they set a more formal tone, but with the boom in experimental type design, there's really something for everyone.
With that said, I've compiled a list of nine high-quality, diverse, and character-filled serifs to try for your next branding project – bonus, they're also free!
