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Cha Li Boi

Cha Li Boi is a modern yum cha restaurant and bar located in Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head.

The interior adopts a gutsy yet minimal aesthetic with untreated timber furniture and exposed concrete walls. We created a fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.

Created at Squad Ink
Photography by Dominic Loneragan

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