Welcome

A design studio creating iconic brands.

LEARN MORE

KInd words

      
                  “
                 You exceeded our wildest expectations for our brand.
                  ”
                
                —
                  Colby Adcock, Modern Nature

                  “
                    Cristie did a wonderful job helping me re-brand and create a new website and business cards. Her process is very thorough, and she really found the voice and aesthetic I was looking for. It's been so helpful to have a brand I'm proud to share with people as I grow my business!
                  ”
                
                —
                  Kelsey Leland, Pretty Healthy Foods
                
                  “
                   Your inspiration and creative direction with the brilliant team at Squad Ink was breathtaking. You are an amazing designer!
                  ”
                
                —
                  ROWAN PRANGLEY, TRUE NORTH SPIRITS

Getting this glowingly white body into LA‘s nuclear rays of sunshine. I’m beamin’!

Common Goods is a zero-waste store providing plastic-free and sustainably sourced food and living products to the Playa Guiones community in Costa Rica. The store offers customers the opportunity to easily and confidently live out their environmental and health-conscious values every single day.
The goal with this treatment was to create something that feels classic but modern, friendly yet professional, approachable yet premium. It feels down-to-earth and sophisticated and is gender-neutral, giving it the flexibility to work across a range of styles and applications, and broad appeal to all genders.
The type is based on a font created in the 1920s (commonly used for street signage) that has been re-imagined and re-purposed for today’s context. The geometric nature of the letterforms creates an open and friendly look which is further accentuated by the addition of rounded corners that soften any overly sharp edges.
Excited to see the direction we end up going with! Watch this space.

Instagram I Facebook I Behance I Pinterest I Terms & Conditions